Competitor Research

Let Competitor Clarity™ Do the Heavy Lifting

At Competitor Clarity™, we handle the in-depth research into your competitors, giving you the freedom to focus on growing your business. Build a tailored competitor research product to suit your specific needs.

Our expertise, your way.

Customize Your Competitor Clarity™ Report

Start with our Comprehensive Company Profile as the foundation, then tailor your research by adding the deep-dive modules that matter most to your business.

Already have a solid understanding of your competitor? Skip the base profile and select only the modules that provide the targeted insights you need. Build the exact report to help you stay informed and ahead of the competition.

Deep-Dive Modules

Comprehensive Company Profile (base product)

By examining a range of public sources (e.g. press releases, regulatory filings, social media), we compile details about your competitor’s founding, leadership, structure and product offerings. You’ll also see any disclosed funding, notable partnerships, and any available financial information. 

  • Corporate & Organizational Info

  • Product/Service Deep Dive

  • Pricing & Promotions

  • Financial information

Digital Marketing & Advertising

Understand how your competitor attracts and engages customers online. From website performance and SEO rankings to ad campaigns and social media activity, we uncover the strategies driving their success. Optional insights into email marketing give you a full picture of their digital efforts. Use this data to identify opportunities, refine your own strategy, and gain an edge in the market.

  • Website & SEO Overview

  • Paid Advertising

  • Social Media Presence & Performance

  • Content & Email Marketing

Public Perception & Reviews

Get a clear view of how customers feel about your competitor. We compile star ratings, comments, and discussions from review platforms and public forums. This will offer genuine insights into recurring praise or common complaints. Whether highlighting quality or addressing service concerns, this objective overview lets you understand their reputation.

  • Aggregated Online Reviews

  • Forums or Community Discussions

Technology & Operations

We gather key insights into how your competitor operates and innovates. Using open sources, we identify their hosting platforms, analytics tools, logistics systems, and emerging technologies. We explore research papers, patents, and conference presentations to uncover their R&D priorities and future innovations. Public statements about their technological capabilities and product pipeline add depth. Our findings deliver a clear, factual snapshot of the tools, frameworks, and systems they rely on.

  • Technology Stack

  • Logistics & Operational Clues

  • Emerging Technologies & Specialized Tools

  • Technology & Innovation

Awards & Recognition

We compile a detailed record of your competitor’s industry accolades, rankings, and certifications from reputable sources. This includes “Top 10” designations, innovation awards, and formal honors they’ve announced publicly. Details about when and why these acknowledgments were granted are consolidated for a clear overview of their achievements. This provides insight into how the competitor is recognized within their sector and the emphasis they place on publicizing these distinctions.

  • Industry Accolades

  • Publication Rankings

Sustainability & ESG

We compile publicly available information about your competitor’s environmental and societal initiatives. Using official pledges, social impact reports, and credible media coverage, we highlight carbon reduction targets, sustainability certifications, and charitable efforts they share. Evidence of ethical governance or community engagement helps provides a clear view of how the competitor communicates its ESG efforts and integrates them into its public image.

  • Environmental Commitments

  • Social & Community Engagement

  • Ethical Governance

Partnerships, Collaborations & Press

We review press releases, official websites, and credible media sources to identify your competitor’s partnerships, joint ventures, and co-marketing efforts. This includes details on where, when, and how they collaborate, as well as any resulting announcements or media attention. By cataloging publicly disclosed alliances, this section provides clear insight into their strategic network. Press coverage adds context, showing how they handle news and announcements, offering a comprehensive view of their corporate relationships and media presence.

  • Comprehensive List of Collaborations

  • Press Releases & Timeline

Corporate Culture & Recruitment

We uncover how your competitor showcases their workplace through career pages, social media updates, and employee reviews. This includes details on diversity initiatives, team-building programs, workplace perks, and publicly available ratings from platforms like LinkedIn or Glassdoor. These insights highlight the values they prioritize and how they position themselves to attract talent, providing a clear view of their corporate culture and recruitment efforts.

  • Employer Branding

  • Team Events & Internal Programs

Media Exposure & PR

We gather insights from major news outlets, trade publications, and social media trends to showcase how your competitor’s brand is presented to the public. This includes headlines, recurring narratives, and any crisis management responses. Verbatim interviews or quotes from spokespersons reveal their messaging approach. By focusing on verifiable content, this section provides a clear view of how the competitor manages publicity, framing their story and handling both positive and negative media attention.

  • News Coverage & Mentions

  • Public Relations Strategies

  • Social Media Interactions