Competitor Research
At Competitor Clarity™ we take on the responsibility of researching your competitors so that you can focus on running your business. You can create a bespoke business competitor research product to match your specific needs.
Our expertise, your way.
Create your bespoke Competitor Clarity™ research product by choosing the deep-dive modules you wish to add to our base package.
If you already have good knowledge of your business competitor, you can choose to omit the base package and focus on the particular deep-dive modules most beneficial to you.
For example, an established rival may be gaining an advantage with an inferior product or service. A deep-dive into their market positioning, media exposure and PR will help give you an insight into the reasons behind their success.
Base Package
Our base package is the foundation of our service offering. This research package will give you a detailed, current overview of your business competitor. Covering the same areas as our deep-dive modules, but in an overview format, our base package will teach you about your competitor in a clear and concise manner.
Products & Services
Market Positioning
Financial Performance
Technology & Innovation
Company Structure, Management & Leadership
Legal & Regulatory Environment
Media Exposure & PR
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Deep-Dive Modules
Competitor Clarity™ deep-dive modules will provide a deep insight into specific aspects of your competitor’s business.
We will use cutting-edge open-source research techniques to search for information on the surface web and the deep web which will give you a competitive edge.
Approximately 5% of all websites on the internet are indexed by search engines and easily discoverable on the surface web. However, our research techniques allow us to explore the deep web to find out information about your competitors which you may not even expect would exist.
Stay informed. Stay ahead.
Deep-Dive Modules
Products & Services
Gain valuable insights about your competitors products and services.
Market Positioning
By analysing industry reports, market analyses, and competitor press releases, open source research can reveal how competitors position themselves in the market, their market share, and their strategic initiatives.
Financial Performance
While some financial data may not be publicly available, open source research can still yield valuable insights through analysis of financial news, industry reports, and regulatory filings, helping to gauge competitors' revenue streams, profitability, and growth trajectory.
Technology & Innovation
Open source research can reveal competitor technology investments, research papers, conference presentations, providing insights into their technological capabilities, R&D focus areas, and potential future innovations.
Media Exposure & PR
Open source research can track competitors' media mentions, press releases, journalist interviews, and social media interactions, offering insights into their public relations strategies, brand perception, and crisis management approaches.
Management & Leadership
Analysis of professional networking platforms, press releases, and industry publications can uncover information about competitor executives, their backgrounds, career trajectories, and any notable leadership changes.
Legal & Regulatory Environment
Open source research can uncover legal proceedings, regulatory filings, and compliance reports related to competitors, providing insights into any ongoing legal disputes, regulatory challenges, or compliance issues they may be facing.